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Australian Search Engine
Optimisation Glossary
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Internet Usage Statistics in Australia
Australian Internet Usage Statistics:
15,300,000 Internet users as of Dec./2007, 74.3% of the population, according to
ITU.
Internet Broadband Subscribers:
4,700,200 Broadband subscribers (connections) as of Sept./07, 22.8% of the
population, according to OECD.
So when you consider that most people in Australia now spend more time in
front of the computer than watching TV, where do you think you should be
spending your advertising dollars? Especially when you realise that
internet marketing is much, MUCH more cost effective than most other types of
offline marketing.
Below is a graph illustrating the number of Australians in each age group who
bought online in 2006-07, compiled by the ABS:
Consumers between 15-54 account for the vast bulk of online sales. And remember
that a large proportion of those aged 18-54 spend five days a week in front of a
computer. Believe it or not, some of us would rather make an appointment online
than make a phone call in person.
The intensity of Internet use by Australians is among the highest in the world.
Australia ranks sixth in the world in terms of the total number of Internet
users, despite its relatively small population (CIA 2000).
The number of Australian homes connected to the Internet is growing rapidly. At
November 2000, 37 per cent of Australian households had Internet access at
home—a total of 2.7 million households—up from 1.7 million households a year
ago. There are approximately seven million Australian adult users of the
Internet, or 50 per cent of all adults (ABS 2000). The share of Australia’s
online population is comparable to that in the United States (US), where there
are almost sixfold more Internet users than in any other country.
| WORLD
INTERNET USAGE AND POPULATION STATISTICS |
| World
Regions |
Population
( 2008 Est.) |
Internet Users
Dec/31, 2000 |
Internet Usage,
Latest Data |
%
Population
( Penetration ) |
Usage
% of World |
Usage
Growth
2000-2008 |
|
Africa |
955,206,348 |
4,514,400 |
51,065,630 |
5.3 % |
3.5 % |
1,031.2 % |
|
Asia |
3,776,181,949 |
114,304,000 |
578,538,257 |
15.3 % |
39.5 % |
406.1 % |
|
Europe |
800,401,065 |
105,096,093 |
384,633,765 |
48.1 % |
26.3 % |
266.0 % |
|
Middle East |
197,090,443 |
3,284,800 |
41,939,200 |
21.3 % |
2.9 % |
1,176.8 % |
|
North America |
337,167,248 |
108,096,800 |
248,241,969 |
73.6 % |
17.0 % |
129.6 % |
|
Latin America/Caribbean |
576,091,673 |
18,068,919 |
139,009,209 |
24.1 % |
9.5 % |
669.3 % |
|
Oceania / Australia |
33,981,562 |
7,620,480 |
20,204,331 |
59.5 % |
1.4 % |
165.1 % |
| WORLD TOTAL |
6,676,120,288 |
360,985,492 |
1,463,632,361 |
21.9 % |
100.0 % |
305.5 % |
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NOTES: (1)
Internet Usage and World Population Statistics are for June 30, 2008.
(2) CLICK on each world region name for detailed regional usage
information. (3) Demographic (Population) numbers are based on data from
the
US Census Bureau
. (4) Internet usage
information comes from data published by
Nielsen//NetRatings,
by the
International
Telecommunications Union,
by local NIC, and other reliable sources. (5) For definitions,
disclaimer, and navigation help, please refer to the
Site Surfing Guide,
now in ten languages. (6) Information in this site may be cited, giving
the due credit to
www.internetworldstats.com.
Copyright © 2001 - 2008, Miniwatts Marketing Group. All rights reserved
worldwide. |
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From the ABS
Use of the Internet as a conduit for communicating, accessing
information and undertaking commerce has increased significantly in the last
decade. World wide, people using the Internet is expanding every year, and
Australians are embracing this technology rapidly. Research in Australia based
on available data suggests that significant differences exist in Internet access
based on income, education and age.
Although it is predicted by some experts
that the Internet will soon become as ubiquitous as television, there are
concerns that in addition to costs relating to purchasing equipment and Internet
access, lack of cognitive ability and technical skills to exploit the Internet
could lead to a social divide (Curtin, 2001).
There has been a strong policy focus as well as community interest in recent
years on access to, and use of, the Internet, especially Broadband. Policy
makers are increasingly focussing on the economic and social impacts arising
from the adoption and use of Information and Communications Technology (ICT).
This study, following on similar studies based on the 2001 Census data,
identifies key socio-economic characteristics of households and individuals
relating to access to the Internet using results from the Census of Population
and Housing (hereafter referred to as "the Census") 2006.
The use of the Internet by individuals depends on many factors including where
the Internet is accessed (at work, school, home or in other locations), how
affordable access is, and the ability and interest of users. Businesses and
government agencies are keen to understand the characteristics of users.
This supports targeting of potential customers and facilitating
service delivery. Governments, community organisations and social researchers
are interested in understanding the barriers to using the Internet, with a view
to assessing the degree of exclusion from the information society and its
impacts on social and economic outcomes.
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