Search Engine Optimisation Strategies
- 5 Things to do in order to recession-proof your business online

The current economic decline has witnessed both major & small companies around the world tumbling out of business. Using the right Internet Marketing combined with effective Search Engine Optimisation strategies can help you and your business to not only survive recession, but to flourish in all economic times.

Most commercial website owners don't fully utilise the fantastic marketing opportunities that well built and attractive websites are capable of producing. They are essentially nice looking electronic brochures for their current clients, instead of being lead generators to source new business for their owners.

Now let's make this absolutely clear - The objective of any website should be to make the owner money. This should happen by enticing the visitor to take some sort of action, by way of contacting you by phone or email, placing an order, or opting in to receive a newsletter to grow your database.

Most people will go to a lot of expense developing a website and then they ignore it.

That's like having a huge billboard in the middle of a forest!

For a free assessment of your website and to find out what terms people are using every day to find your products and services, call Bruce Gow on 0417 251 911 or email him at bruce@searchengine-guy.com.au 
 

Here are 5 things you can do to recession-proof your business using Search Engine Optimisation

1. Make sure that your website is search engine friendly. It's no good having a great looking site if it is invisible to Google and other search engines. Some unfriendly choices are websites that are all flash, in frames or graphic heavy. Google can only read text, so give it and your visitors something to read!

2. Remember that it's the copy that sells. Focus on provided interesting content that is easy to read and gives benefits to the visitors. This will include two or three USP's (Unique Selling Propositions) and Third Party Testimonials from happy clients. Finally, take away the perceived risk of dealing with your company by offering a rock solid guarantee.

3. Measure everything. If you're spending money on advertising, measure every ad for effectiveness. If it's not converting sales, dump it. No sense spending money that doesn't generate a return. Install Google Analytics  and use the Google Website Optimizer 

The Google Website Optimiser

The GWO (no, it's not a mixed up acronym for my name!) is a fantastic tool for measuring all of your ads or pages components, from the colour of the graphics to the positioning of the copy. Here are some of the elements that it can test at the same time or individually:

o Headline and sub-heads
o Calls to action
o Assurances and guarantees
o Images
o Forms
o Copy

4. Go out and get focused traffic and relevant links pointing to your website. Register and submit articles to submission directories, network on the social media sites such as Linkedin, Facebook, Stumble Upon etc. Get links on all of the free local directories and Google Maps.

Get listed in the Yahoo Directory and worthwhile paid inclusion directories. This is not a time to get conservative. Your competitors probably will, and it is at their detriment and to your benefit.

5. Get a Google Adwords Campaign set up by an accredited Google Adwords Qualified Professional - see http://www.searchengine-guy.com.au/google/adwords-qualified-professional.html ,
Then target keyword phrases that don't cost a fortune and have been missed by your competitors.

As Hills Business Coach, Scott Tyler pointed out in his past GWP article "Business Lessons from Past Recessions"...."Companies increasing marketing expenditure during a downturn experience more benefits than those that maintain or cut their marketing budgets."

This is a good time to stand out from the rest. Remember, effectively constructed internet marketing is cheaper than other media including TV, radio, newspapers, magazines and direct mail.

So grow, don't reduce, what you're doing online.

But you don't have to hire me. Just go do it with expert advice from a reputable SEO firm and you will reap huge gains in these slow economic times.

Testimonials:

Our site is now working extremely well on the Internet.  We are now No 1 on Google for  "Custom Made Furniture.". At  Harry Howard's store we have sold over $60,000 of furniture strictly from the free side of Google, Yahoo & Ninemsn. Bruce has only been working on it for 8 months and we had absolutely no results previously.  We are over the moon with the results and we are now getting him to work on our new Artificial Flowers website, "Fool Bloom."
Rose-Marie Templeton  of Harry Howard's Custom Made Furniture

Our scientific supply firm is now No 1 on Google for 'Laboratory Supplies,'  'Scientific Supplies,' 'Lab Equipment'  and many more consumables to the Australian scientific community, thanks to Bruce.
Moira Van Rooney, HD Scientific Supplies Pty Ltd
www.hdscientific.com.au

Bruce from Search Engine Guy got us to the No 1 Position in Google for our "Bread & Butter" clients with the phrase "DUI Lawyer."  We have reduced our spend on Yellow Pages and have invested in internet marketing at a much lower spend.  Our business has never looked back, thanks to Bruce.  Peter Proctor, DUI Lawyer, specialist in Drink Driving.  See more testimonials here: SEO Testimonials  

In the Great Depression, businesses that maintained or grew their advertising effectively, not only survived, by grew enormously afterwards!

We will show you how to:

• Increase focussed traffic to your website
• Cut down on bounce rates (when visitors arrive, then leave on the same page)
• Write killer copy & increase visitor satisfaction
• Correct website design errors that make it search engine "unfriendly"
• Spring out from the "Recession" using the most powerful internet marking tools available

We will explain to you in plain English:

• Why Adwords & SEO are much, much, more cost effective than all the other marketing mediums!
• How to bid on phrases for only cents - that your competition hasn't even THOUGHT of
• How to grow your business online & keep your customers coming back
• How as a Google Adwords Professional, I can get you a one off $130 credit voucher if you haven't tried advertising with them before, on a dollar for dollar spend basis
• For a free assessment of your website and to find out what terms people are using every day to find your products and services, call Bruce Gow on 0417 251 911 or email me at bruce@searchengine-guy.com.au 
   

Can't find what you're looking for? Try the Google search bar!

Web Search Engine Guy