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Internet Marketing 101
By Bruce Gow Director Search Engine Guy Pty Ltd
www.searchengine-guy.com.au
Internet Marketing Introduction
Since the beginning of the 1990's, online marketing has grown from
webmasters making web-pages popular using very basic optimising of keywords into
an industry that has had a massive impact upon the online and offline economies
worldwide.
Currently, Internet marketing has evolved into a broad range industry which has
many facets and includes reverse engineering of competing sites. Just as doctors
evolved into specialists as knowledge expanded, SEO experts have branched out
into specialised areas, such as social media and reputation management.
Internet marketing means harnessing the great power of the Internet to advertise
products &
services. These mediums include:
- Banner Ads
- Text Link Ads
- Email Marketing
- Affiliate Marketing
- Organic (or free) Search
Engine Optimisation and
- Pay-Per-Click (PPC) Advertising.
Search Engine
Marketing
A.K.A. as SEM Organic (or free) Search
Engine Optimisation and Pay-Per-Click (PPC) Advertising
SEM's
purpose is to increase focussed traffic from search engines from free search
engine ranking, paid inclusion and PPC advertising.
Search engine optimization
experts should be able to keep abridge of what works and what doesn't with
search engine algorithms (formulas for ranking criteria) and stay within
search engine's terms and conditions. This is known as white hat or
ethical SEO. There are now hundreds of factors
that influence search engine rankings of web pages.
Web Analytics.
For any Search Engine Marketing campaign
to be successful, it needs to be measured effectively. If you don't
test and measure your campaigns, how on earth would you know whether the
impact on your website has advanced or decreased?
Web Analytics is a vital metric for
improving online performance in regards to advertising campaigns, organic
ranking
results, and offline marketing. Analytics objectives are to improve
traffic quality, conversion to sales and lead generation.
Specialists
in Internet Marketing
There are, in fact, very few specialists in
Internet Marketing or SEO consultants Australia. So how do you choose?
We recommend as in any other industry that you chose according to their
qualifications and satisfied past or current clients. We are more than
happy to show you all of our accreditations in organic Search Engine
Optimisation and Google Adwords PPC services.
For a free assessment of your website and to find out what
terms people are using every day to find your products and services, call Bruce
Gow on 0417 251 911 or email him at
bruce@searchengine-guy.com.au
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